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Digital Marketing
Take your digital outreach to the next level with agency-approved understandings of PPC, analytics, search engine optimization (SEO) and more.
How to Embed a YouTube Video on Your Solodev Website in Seconds
Video is a great way to engage website visitors and improve conversions. In a few simple steps, you can embed a YouTube video on your Solodev website using just a YouTube ID and a simple shortcode.
How to Make the Leap from Universal Analytics to Google Analytics 4
Next year, Google will sunset its legacy Universal Analytics and move to Google Analytics 4. If you haven't made the switch already, don't panic – we've got some simple strategies and proven pointers to make your leap successful.
How to Redirect a Website URL or Domain and Maintain SEO Rankings
Redirecting a URL or domain may seem simple, but there are a few essentials that are easy to miss. We'll show you how to do it right, so you can maintain your search rankings and drive traffic to the right place.
How to Add Swiftype Site Search to Your Website
Swiftype by Elastic is a powerful search utility that gives you granular control over search results on your website. We'll show you how to get started in minutes by adding a Javascript snippet to your page.
How to Improve Your SEO with Schema Markup
By using schema markup, you can add structured data to your website and web pages that significantly enhances your SEO performance.
How to Optimize Your Website Images with Solodev's Image Editor
Formatting your photos or graphics is a snap using Solodev's built-in Image Editor. Learn how to adjust your image dimensions, add borders and links, and use custom IDs and classes – all in the Solodev CMS.
How to Edit Meta Information with your Solodev Website
Metadata is your website's best organizational tool. However, not all CMS platforms give you access to manage your own metadata. Here's how Solodev gives you that freedom.
Four Stats to Look at to Improve your Content Marketing Strategy
Running out of creativity in your content marketing? Your Google Analytics-based statistics could help spark new ideas for your content and SEO teams.
What to Do When Google Still Shows Old Website Pages in a Search Result
Sometimes, you want old pages to disappear from Google. The process isn't as hard as it sounds, according to our development team.
How to Track UTMs in Forms
Tracking UTM tags inside your forms gives you better insight into your conversions and makes your metrics more robust
What To Do When Your Website Content Gets Scraped
Sometimes, imitation is not the most sincere form of flattery -- especially online. Here's what to do if you notice your content has been scraped.
How to Filter IP Addresses in Google Analytics
A fundamental necessity is being able to trust the accuracy of your Google Analytics data. One way to help achieve this is to filter out your internal traffic to prevent the skewing of your metrics.
How to Create, Share, and Import Goals in Google Analytics
Create goals and sharing/importing them among your other properties can be a huge timesaver in Google Analytics.
Configuring Google Analytics Variables in Google Tag Manager
Google Tag Manager is extremely powerful. By creating custom variables that match your Google Analytics property, you will be able to take advantage of a full suite of page and event tracking.
How to Track Goal Conversions with Google Tag Manager
Congratulations! You got people to your website. Now the trick is tracking them with analytics, and Google Tag Manager can help.
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Avoid These SEO Digital Marketing Strategies at All Cost
In the new year, a lot of digital marketers develop To-Do lists for improving their website's SEO. However, they forget to write a list of what not to do, so we compiled our biggest SEO don'ts in one convenient place.
A Go-To Guide for Understanding Bounce Rates
Bounce rates are some of the trendiest parts to a website's Google Analytics. But what do they actually detail, and are high bounce rates always a sign of a poor website?
5 Things to Consider When Creating a Landing Page
There are several statistics out there back up the fact that the more landing pages you have, the more leads you will receive. So, let’s take a look at some tips on how to build your landing page to convert!
How Long-tail Keywords Can Improve the Web Experience
“Optimize for long-tail keywords” is a phrase slung in SEO articles across the web, but how exactly does this help your visitors' web experiences?
5 Ways to Optimize a Mobile Site
Mobile-first is an all-encompassing design and development philosophy that adequately addresses the needs of the modern user and how we all consume websites
The Web Experience: The Customer Journey and Micro-Moments
What can you do to ensure that your customer journey includes micro-moments?
Best Practices for PPC Geo Optimization
Your ad reach is a very important metric to consider when it comes to your PPC campaigns and that’s where geo location targeting comes into play
How to Best Structure Your URLs
When it comes to content search engine optimizations (SEO), there’s absolutely one thing that takes precedence: your URL.
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