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Analytics

This section contains agency-quality web design tutorials as they relate to optimizing your website to gain the most insight into visitor behavior through analytics

How to Add Swiftype Site Search to Your Website
Digital Marketing Analytics Search Customer Experience

How to Add Swiftype Site Search to Your Website

Swiftype by Elastic is a powerful search utility that gives you granular control over search results on your website. We'll show you how to get started in minutes by adding a Javascript snippet to your page.

Four Stats to Look at to Improve your Content Marketing Strategy
Digital Marketing Analytics

Four Stats to Look at to Improve your Content Marketing Strategy

Running out of creativity in your content marketing? Your Google Analytics-based statistics could help spark new ideas for your content and SEO teams.

Shelby Rogers

How to Filter IP Addresses in Google Analytics
Digital Marketing Analytics

How to Filter IP Addresses in Google Analytics

A fundamental necessity is being able to trust the accuracy of your Google Analytics data. One way to help achieve this is to filter out your internal traffic to prevent the skewing of your metrics.

Scott Madara

How to Create, Share, and Import Goals in Google Analytics
Digital Marketing Analytics

How to Create, Share, and Import Goals in Google Analytics

Create goals and sharing/importing them among your other properties can be a huge timesaver in Google Analytics.

Scott Madara

A Go-To Guide for Understanding Bounce Rates
Digital Marketing Analytics

A Go-To Guide for Understanding Bounce Rates

Bounce rates are some of the trendiest parts to a website's Google Analytics. But what do they actually detail, and are high bounce rates always a sign of a poor website?

Shelby Rogers

Understanding Key Aspects of Your Google Analytics Report
Analytics Digital Marketing

Understanding Key Aspects of Your Google Analytics Report

How to shed more light on key aspects of your Google Analytics report so you can fully optimize your website.

Ketty Colom

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