Solodev's Matt Garrepy had a winding road to becoming a CMS thought leader. By his own assessment he “started out as a young, idealistic creative” with a degree in art history. It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B and was hooked.
He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”
But it also brought experience. The many stays in a hotel room at the Pacific Inn in Mountain View, yielded business relationships with some of the biggest names in tech: VERITAS, HP, Sun Microsystems, Lockheed Martin, Ariba, Verizon, and Sprint among others.
"Our paths first crossed years ago when his firm provided web design and graphics services to a tech startup — my then employer — selling service management software to enterprise IT operations. He’s still with that firm – and reuniting of sorts – but it seems larger and has much bigger ambitions today than it did then," writes Frank Strong of Sword and the Script.
"Garrepy is now the chief digital officer for Solodev, which is in part, developing and commercializing its own content management system (CMS). As such he has keen insights into these platforms. As marketers, I’ve found we don’t often think about CMS until there’s a problem – and in my experience, it’s usually a pretty big problem."
Read the full conversation between Garrepy and Strong by clicking on the link below.
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