Tag management made easy. Google Tag Manager delivers simple, reliable, easily integrated tag management solutions - for free.
Increase your agility. Efficiently add and update your own website tags to better understand conversions, site analytics, and more.
Integrate easily. Tag Manager supports and integrates with all Google and third-party tags.
Put your mind at ease. Error checking, security features, and speedy tag loading ensure that all your tags work.
Collaborate across your team. Workspaces, granular access controls, and support for multi-environment testing empowers your marketing and IT to work together efficiently.
Dive into the details. Get access to features like easy preview and debug tools, auto-event triggers, and a user-friendly interface to help you manage your tags.
Tag Pausing. You can temporarily disable a tag from firing without having to delete the tag or adjust its triggers — perfect for troubleshooting or working on a timed campaign.
Asynchronous Tag Loading. Fire tags asynchronously, so they load independently from one another and don’t slow down your pages.
Tag Manager offers simple, yet powerful solutions to help small businesses and large enterprises get up and running with measurement faster. It works seamlessly with Google and third-party tags, so you can change tags on the fly – saving time and increasing efficiency.