Product Features

Now you can track your events and unify all of your data sources with Segment by Twilio – the leading customer data platform (CDP). From social media platforms to PHP and JavaScript, Segment allows you to integrate data across channels, and build a complete 360º view of your customer to power your marketing and sales. 

• Get a single view of your customer: With Segment, you can finally unify your customer’s touchpoints across all platforms and channels and track events across your entire system. Hydrate data into apps like Customer.io to send transactional emails, or track specific JavaScript or PHP functions in your app – and collect it all in one place. 
• Launch with the best stack: In minutes, you can enable the best product analytics, A/B testing, and data warehouse tools with the flip of a switch.
• One API: Use one API to collect analytics data, across any platform. 
• Focus on product work, not integration coding. Trying new tools without costly integration processes that prevent you from using the best tools. 
• Build high-performance teams: By making analytics easy to access, you’ll enable your team to become truly data-driven.
• Collect data from anywhere: Collect user events from any platform with our simple analytics API. 
• Power all your apps with the same data: Integrate your data to over 300+ apps with the flip of a switch. 
• Make your mobile integrations agile: No more waiting for App Store approval. Turn on new tools instantly, even ones without their own mobile SDK.