Segment

Product Features

Now you can track your events and unify all of your data sources with Segment – the leading customer data platform (CDP). From social media platforms to PHP and Javascript, Segment allows you to integrate data across channels, and build a complete 360º view of your customer to power your marketing and sales. 

• Single view of the customer. Unify your customer’s touchpoints across all platforms and channels.
• Launch with the best stack. Enable the best product analytics, A/B testing, and data warehouse tools with the flip of a switch.
• One API. Use one API to collect analytics data, across any platform. 
• Focus on product work, not integration coding. Trying new tools without costly integration processes that prevent you from using the best tools. 
• Build high-performance teams. By making analytics easy to access, you’ll enable your team to become truly data-driven.
• Collect data from anywhere. Collect user events from any platform with our simple analytics API. 
• Power all your apps with the same data. Integrate your data to over 300+ apps with the flip of a switch. 
• Make your mobile integrations agile. No more waiting for App Store approval. Turn on new tools instantly, even ones without their own mobile SDK.