Quantcast

Product Features

Know and grow your audience with Quantcast. As the champions of a free and open internet, Quantcast provides an intelligent audience platform that empowers brands, agencies, and publishers to reach people in the right place, at the right moment.  

Quantcast works with publishers and advertisers to assemble one of the largest live data sets. Using their innovative Ara™ AI, they make sense of internet consumption data – so you can optimize your advertising and reach more customers.

Say goodbye to stale data and hello to live data! With Quantcast, you can plan, activate, and measure your strategy to gain granular insights in seconds, not hours. And do it all with consumer-first, consent-first solutions.

• Tap unmatched data: With more than 100 million online destinations in their dataset, Quantcast provides some of the most expansive intelligence on the internet. 
• Craft rich audience stories: With real-time insights on browsing interests, purchase behaviors, domain affinity, occupations, devices, demographics and more – all in a matter of seconds. You can also size the potential reach for multiple audiences.
• Reach high-value customers: Armed with Quantcast’s precision data, you can surgically reach audiences at every stage in your funnel, allowing you to spend less time on tactics and more time on strategy. 
• Measure audiences: Get the full picture of your audience journey with custom reports and highly intuitive and interactive insights that empower you to make data-driven decisions. Get results on your prospecting and retargeting efforts with Quantcast's insights lab, and grab fresh data about your target demographics.
• Test and optimize: Experiment seamlessly with new audiences, creative, messaging, and other campaign strategies. Quantcast provides an ongoing feedback loop for driving your marketing innovation. 
• Audience intelligence: Power your marketing with real-time insights that allow you to compare multiple audiences side-by-side, inform cross-channel planning, and customize your creative messaging for specific targets. View audience sizes and overlaps to determine the right spend. 
• Campaign management: Exceed your marketing KPIs by leveraging the power of Quantcast’s Ara™ AI to drive performance and enhance your advertising at scale – and fill your entire marketing funnel to grow your business. 
• Privacy First: Thrive in a world without third-party cookies and heightened regulation around data privacy. Quantcast partners with industry organizations to define digital standards and consent management.
• Omnichannel: Expand your audience reach with new and innovative technologies like Connected TV Advertising (coming soon).