Marketo

Product Features

Build integrated brand experiences that convert more customers with Marketo! Now part of the Adobe Experience Cloud, Marketo is the leading platform for orchestrating a seamless customer experience. Reach your prospects and buyers across every channel with your display, email, mobile, and search content.

• Create omnichannel brand experiences: From email to social ads, your customers exist beyond your website. Marketo gives you a platform to engage with them across channels, providing a seamless customer experience.
• Automate marketing processes: Engage with potential customers, establish deeper relationships with previous buyers, and support long-term customers through Marketo's fleet of automated marketing tools.
• Plan and measure marketing with accurate data: Optimize your marketing strategy around more than vanity metrics like opens and clicks. Drive a deeper understanding of your customer personas with Marketo's ROI calculations.
• Orchestrate your buyer's journeys: Leverage rich behavioral data, built-in intelligence, and sophisticated journey flows to identify, engage, and accelerate your best opportunities in concert with sales.
• Engage across every channel: Reach prospects and buyers across every channel including email, display, mobile, social, search, and offline to deliver timely, engaging experiences.
• Personalize at scale: Use predictive content, A/B testing, and personalization to deliver consistent and relevant experiences every time.
• Prove and improve impact: Understand, prove, and optimize your marketing impact with comprehensive measurement and revenue attribution.