Product Features

Amazon Personalize brings the advanced power of AWS machine learning (ML) to your websites and applications, so you can deliver more relevant and meaningful recommendations to your customers. In just a few steps, you can activate a cloud-based engine that connects your shoppers with the products and services they're searching for – from online retail to streaming video – to enhance your sales and conversions.

Amazon Personalize makes it easy for developers to build custom applications capable of delivering a wide array of personalized experiences, including specific product recommendations, personalized product re-ranking, and customized direct marketing across industries such as retail, media, and entertainment.

• The same machine learning that powers Amazon.com: Amazon Personalize lets developers build custom applications with the same ML technology used to surface recommendations on Amazon.com – the world’s most advanced eCommerce marketplace.
• No ML expertise required: Amazon Personalize simplifies the complexity of building and deploying a machine learning strategy with off-the-shelf capabilities delivered in the cloud.
• Subscription-based service: with AWS, you can add a custom recommendation engine in just a few steps with no long-term contracts. Amazon Personalize delivers results via API, and you only pay for what you use with no minimum fees or upfront commitments.
• Automated provisioning: Amazon Personalize deploys the necessary infrastructure and manages the entire ML pipeline, including processing the data, identifying features, using the best algorithms, and training, optimizing, and hosting the models. 
• Secure: All data collected and analyzed in Amazon Personalize is encrypted, and is only used to generate recommendations for your users.
• Scalable: Amazon Personalize is trusted by leading brands to surface individual recommendations to thousands – or even millions – of customers, elevating personalization to a new level of control and automation.