Image of Amazon Personalize icon - a dark gray box with a line art graphic in the center depicting a person in a circle with arrows rotating around the circumference.

Amazon Personalize

by Solodev

Amazon Personalize is a fully managed service that goes beyond static, rules-based systems and trains, tunes, and deploys machine learning models to deliver highly relevant recommendations.

Product Features

Amazon Personalize brings the advanced power of AWS machine learning (ML) to your websites and applications, so you can deliver more relevant and meaningful recommendations to your customers. In just a few steps, you can activate a cloud-based engine that connects your shoppers with the products and services they're searching for – from online retail to streaming video – to enhance your sales and conversions.

Amazon Personalize makes it easy for developers to build custom applications capable of delivering a wide array of personalized experiences, including specific product recommendations, personalized product re-ranking, and customized direct marketing across industries such as retail, media, and entertainment.

  • The same machine learning that powers Amazon Personalize lets developers build custom applications with the same ML technology used to surface recommendations on – the world’s most advanced eCommerce marketplace.
  • No ML expertise required: Amazon Personalize simplifies the complexity of building and deploying a machine learning strategy with off-the-shelf capabilities delivered in the cloud.
  • Subscription-based service: with AWS, you can add a custom recommendation engine in just a few steps with no long-term contracts. Amazon Personalize delivers results via API, and you only pay for what you use with no minimum fees or upfront commitments.
  • Automated provisioning: Amazon Personalize deploys the necessary infrastructure and manages the entire ML pipeline, including processing the data, identifying features, using the best algorithms, and training, optimizing, and hosting the models. 
  • Secure: All data collected and analyzed in Amazon Personalize is encrypted, and is only used to generate recommendations for your users.
  • Scalable: Amazon Personalize is trusted by leading brands to surface individual recommendations to thousands – or even millions – of customers, elevating personalization to a new level of control and automation.  


Product Details

Amazon Personalize – powered by AWS – delivers a fully-managed, cloud-based recommendation engine for enhancing your websites and applications. 

  • Built on decades of AWS innovation
  • The same machine learning that powers
  • No ML expertise required
  • Subscription-based service, pay only for what you use
  • Automatic provisioning and deployment 
  • Highly secure and encrypted for data security and privacy


For more information on Amazon Personalize, visit AWS Knowledge Center.


Amazon Personalize is a powerful cloud-based service with a wide range of capabilities. To properly deploy, monitor, and optimize your recommendations, please contact us and we'll connect you with a member of our Amazon Personalize support team. 

Pricing and installation

Amazon Personalize

Amazon Personalize Enterprise

  • Generate relevant recommendations
  • Automate and optimize recommendations
  • Apply ML to run more effective prospecting
  • Target customers more accurately 
  • Maximize data value
  • Promote items using business rules

Amazon Personalize is provided by a third-party and is governed by separate terms of service, privacy policy, and support documentation.