Product Features

Reach more of the right customers and bring shoppers back to your website with AdRoll – the leading growth marketing platform! AdRoll's unique AI-powered personalization uses your website's visitor data to deliver targeted programmatic display campaigns across multiple channels, from web to social to email.

Every website should have retargeting. Not only does it elevate brand awareness and increase engagement, but consumers are 70% more likely to convert on a retargeted ad that is served after they visit a page or product on your website. AdRoll makes the entire process of staging and managing your own retargeting program incredibly easy, with built-in ad creation tools and deep analytics – all in one place. 

Ready to start driving conversions? Getting started is simple, and within a few minutes you can have a campaign plan up and running. Set a budget for your ad spend, select a schedule for serving ads, define your targets and KPIs, and even build your display banners in one place. It's all here.

• Personalize your eCommerce experience: Leverage AI-driven intelligence and shopper data to deliver targeted messages to the right customers at the right time.
• Enhance your cross-channel marketing efforts: Power your marketing messages and offers across a wide array of channels from display ads to social media, email to video.
• Reconnect and convert previous interest: Use AdRoll's proven retargeting technology to boost conversions on customer goals like form fills or eCommerce purchases.
• Stage and test your marketing strategy: Compare and iterate quickly within AdRoll before making content changes on your website or landing pages.
• Gather audience data and analytics: Mine conversion trends and uncover new opportunities for optimizing your entire marketing strategy.