Pardot

Product Features

Pardot is marketing that sales teams love! Powered by the world’s leading CRM, Pardot is a dynamic B2B marketing automation platform that works seamlessly with Salesforce. With Pardot, you can finally unite your marketing and sales departments, so they work better together from lead to close. 

Pardot can turn everyday marketers into revenue-generating engines. Their easy-to-use tools enable you to create, deploy, and manage online marketing campaigns that drive real results.

• Streamlined lead management: Increase your engagement and sell faster by reaching the right customers at the right time with nurturing, qualification, segmentation, and automation. Score leads with advanced intelligence and move prospects through your sales funnel with ease. 
• Smarter lead generation: Keep your pipeline full with a steady flow of high-quality leads using Pardot’s landing page builder, smart forms, organic and paid search tools, and social connectors. 
• Effortless email marketing: Connect with customers by creating beautiful email campaigns via an intuitive email builder, powerful automated engagements, personalized messaging, and more.
• Seamless sales alignment: Sell more with engaging campaigns and track everything through Salesforce! Set real-time alerts for hot prospects and track your lead's history. 
• CRM integration: Connect seamlessly with Salesforce and see how your marketing translates to sales dollars and unlock the power of Salesforce AppExchange. 
• Insightful ROI reporting: Understand your marketing’s impact on revenue with ROI and lifecycle reporting that measures and tracks your campaign through your sales funnel from click to close. 
• Advanced email reporting: See how customers are engaging with your email at every stage in your campaign based on key metrics like clicks, opens, and more. 
• Connect your favorite tools: Integrate with everything from Gmail to Facebook, Eventbrite to GoodData – and analyze the value of your Google Ads campaigns. 
• Artificial intelligence: With Pardot Einstein, you can power your marketing and sales with AI, enabling smarter lead and behavioral scoring to optimize your campaigns.