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Pardot is B2B marketing automation powered by the world’s #1 CRM, Salesforce! Create integrated email campaigns, generate more pipeline, and help your sales team close more deals.

Product Features

Pardot is marketing that sales teams love! Powered by the world’s leading CRM, Pardot is a dynamic B2B marketing automation platform that works seamlessly with Salesforce. With Pardot, you can finally unite your marketing and sales departments, so they work better together from lead to close. 

Pardot can turn everyday marketers into revenue-generating engines. Their easy-to-use tools enable you to create, deploy, and manage online marketing campaigns that drive real results.

  • Streamlined lead management: Increase your engagement and sell faster by reaching the right customers at the right time with nurturing, qualification, segmentation, and automation. Score leads with advanced intelligence and move prospects through your sales funnel with ease. 
  • Smarter lead generation: Keep your pipeline full with a steady flow of high-quality leads using Pardot’s landing page builder, smart forms, organic and paid search tools, and social connectors. 
  • Effortless email marketing: Connect with customers by creating beautiful email campaigns via an intuitive email builder, powerful automated engagements, personalized messaging, and more.
  • Seamless sales alignment: Sell more with engaging campaigns and track everything through Salesforce! Set real-time alerts for hot prospects and track your lead's history. 
  • CRM integration: Connect seamlessly with Salesforce and see how your marketing translates to sales dollars and unlock the power of Salesforce AppExchange. 
  • Insightful ROI reporting: Understand your marketing’s impact on revenue with ROI and lifecycle reporting that measures and tracks your campaign through your sales funnel from click to close. 
  • Advanced email reporting: See how customers are engaging with your email at every stage in your campaign based on key metrics like clicks, opens, and more. 
  • Connect your favorite tools: Integrate with everything from Gmail to Facebook, Eventbrite to GoodData – and analyze the value of your Google Ads campaigns. 
  • Artificial intelligence: With Pardot Einstein, you can power your marketing and sales with AI, enabling smarter lead and behavioral scoring to optimize your campaigns.   

Product Details

Pardot is a B2B marketing automation solution powered by Salesforce. Pardot helps companies create meaningful connections, generate more pipeline, and unify sales and marketing to drive more revenue. 

  • Lead management and scoring
  • Landing page builder
  • Smart forms
  • Social connectors 
  • Intuitive email builder for personalized campaigns
  • Connect with Salesforce CRM and AppExchange
  • ROI, lifecycle, and email reporting
  • Custom integrations (Gmail, Facebook, and more)
  • Pardot Einstein AI features  


Pardot's Customer Hub is a trusted, on-demand resource for articles, training, documentation, and answers to your support questions. Visit


Need help getting Pardot off the ground? Contact us regarding custom integrations and other services, and speak to one of our experts. 

Pricing and installation


Pardot Plus

Dive deeper with marketing automation and analytics.

  • 100 Automation rules
  • 10 Engagement History dashboards
  • 25 Competitor monitoring
  • 25K API Access calls per day

Pardot is provided by a third-party and is governed by separate terms of service, privacy policy, and support documentation.


Pardot Advanced

Power innovation with advanced marketing automation.

  • 150 Automation rules
  • 20 Engagement History dashboards
  • 100 Competitor monitoring
  • 100K API Access calls per day

Pardot is provided by a third-party and is governed by separate terms of service, privacy policy, and support documentation.