Customer experience online matters almost as much as traditional customer experience. Your website isn’t an extension of your brand anymore. Online orders from websites, phones, and even social media accounts created $517 billion in 2018.
Great digital experiences keep your customers coming back both online and in-person. On the other hand, poor digital customer experience can erode brand trust with returning buyers and frustrate potential customers.
Better CX doesn’t always start with a major website overhaul. Sometimes it’s as simple as applying a few quick fixes to your website. These five tips can bump your website’s performance and give visitors a reason to return to your website.
1. A/B test your ideas.
A/B testing helps you avoid unnecessary pitfalls and give your customers what resonates best with them.
As a bonus to you, it reduces bounce rates, boosts content performance, and improves your conversion rates -- all while addressing the needs of your target audience.
Several CMS platforms -- including the Solodev CMS -- offer native A/B testing as a feature for their platform. If you want to try out A/B testing on the Solodev platform, we’ve got a step-by-step guide to Solodev A/B testing to get you started!
2. Lazy load images -- especially if you’re an eCommerce site.
Internet users wait about 3 seconds before bouncing off a site, and that waiting period gets slightly smaller each year.
Images are one of the biggest culprits to a slow website. Oversized images create sluggish response times and, in turn, frustrated users. This problem affects eCommerce sites particularly hard; these sites need high-quality photos to display products.& This tutorial shows you how to use Bootstrap grids to create repeatable elements that stack nicely, load responsively, and showcase a variety of images. And, by using the very lightweight echo.js, you make sure your images load exactly when needed. This cuts down on overall load time for the page.
3. Think about how your website looks on mobile.
Mobile engagements with websites have increased substantially in the last decade. Users are no longer impressed by mobile websites; they expect it.
If your website works well on a smartphone, you’re one step closer to better customer experience -- regardless of platform.
A good CMS platform will be mobile-ready in building your website, but there are a few more tips you can do to optimize a mobile site. (To see our full list of recommendations, check out our blog post on mobile optimization.)
Apply device-specific classes
In a perfect world, all styling changes would affect different devices in the same way. But, as most developers know, that’s not the case.
Don’t forget your forms
Forms play a key role in getting visitor information to your sales and marketing teams. But if a form isn’t easy to fill out on a mobile device, there’s a good chance a customer won’t bother resizing and struggling with the page themselves.
Make sure your forms have enough padding around them and that the form fields are sized appropriately for a smartphone.
Sure, that popup ad that marketing created looks great on a desktop, but your organization’s digital experience goes beyond the laptop screen. Popup ads on mobile devices normally don’t leave people much room to opt out of the ad. Rather than look for the teeny-tiny “close” button on the popup, users swipe out of the website all together.
4. Change your site navigation.
How are customers getting around your site? Is it easy for them to go from your homepage to what interests them, or are they clicking and hoping for the best?
Easy website navigation can make or break user experience. One of the most universal solutions to confusing navigation is the ultimate mobile menu. This looks great on both mobile and desktop views, and it’s a one-stop solution for navigation needs. We created a tutorial to walk developers through how to build their own ultimate mobile menu and test out the design for themselves.
5. Make sure your website is accessible.
Roughly 20% of internet users have some form of disability. And in the US, online interactions will only get harder for aging Baby Boomers.
Online accessibility has become something of a hot topic among web developers. Even Beyonce got called out for not having an ADA compliant site.
By following basic web accessibility guidelines, you’re helping potential customers navigate your website easier.
Our in-house ADA remediation expert Scott pulled together a list of common ADA issues and how to fix them. It covers everything from ALT tags to how to properly label headings for screen readers. Even doing the ‘bare minimum’ for ADA compliance gives a boost to how your customers interact with your websites.