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In the world of internet marketing, it is considerably more effective to have a targeted Web page for your customers, rather than one generic page for everyone. In most cases the only way to do this is to create specific URLs that are typed in as a result of an advertisement, a direct mail piece or a pay-per-click program.
But if someone entered the Website by clicking through a Google search or typing in the generic URL, there was no way to customize for that customer – until now.
Solodev has created the programming for geographically targeted Web pages for its clients.
How it works is simple. A customer in Orlando could visit the same URL as a customer in Jacksonville, but the message would be specific to each location. There could be a listing of store events in that area, coupons for specific stores, maps to the stores in the area and more.
The location can be refined as far down to specific zip codes or as broad as a geographical range.
For businesses with locations in a variety of areas, this particular programming accomplishment allows the marketer to target their customers with pin point accuracy, instead of casting a wide net hoping to catch something. |
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